|
Founded in 1988, division in 1993 and re-established
in 1996
In 1988, Mr. HanAiGuo and his two good friends started
their career from hard working (pull themselves up by
their own bootlace), and up built the factory by joint
venture. Their six-year painstaking strive made the
factory the largest pen manufacturer in WENZHOU city.
The " ChangSheng "Brand pens were famous all
over China for its fair quality.
In 1993, the three initiators realized that there
would be no development without competition. Therefore,
after mutual negotiation, they determined to divide
the common assets and establish branch 1, 2 and 3 factories
respectively. Mr. Han Aiguo owns branch 3: Changsheng
Pen Factory. Lead by Mr. Han Aiguo, No. 3 Changsheng
Pen Making factory has been developing new products
consistently. Abiding by the motto of STRESS ON CONTRACT,
INTEGRITY AND QUALITY, the factory rapidly cast sales
channels in the domestic and overseas markets and won
overwhelming praises from the users and customers. The
expansion of customers has attracted more and more customers.
However, Mr. Han Aiguo isn't content with this little
success. In 1996, he was well aware that if an enterprise
wants further development, stands undefeated forever
and make some result, it must has its own brand. In
order to set up fair brand in the domestic and overseas
markets, Mr. Han Aiguo put a blueprint into practice,
which he has kept in mind for a long time. Thus, he
has started a bold and prospective innovation: reorganized
No. 3 Changsheng Factory and established Wenzhou Tianjiao
Pens Co., Ltd. First, according to the practical conditions
of the factory, he steadily began the improvement over
each section, including the company's constitution,
rules and regulations, enterprise culture, company plan,
production, marketing, personnel administration and
the staff's living. Quality is essence to the enterprise,
while the renewal of equipment is key to the improvement
of quality. In order to make quality products, the molding,
plastic injection, printing workshops and so on have
been completed with the most advanced facilities in
China and new equipment from abroad. Thus, a modern
enterprise containing molding, design, production, assembling
and marketing has taken shape. The company now owns
the production line with daily output of 200 thousand
pens and over 280 staff members. Among those staff,
over 80 are technical workers and administrative staff.
To make its brand outstanding among numerous brands,
hard work is surely devoted. Mr. Han Aiguo just continued
and succeeded his initiating spirit in the primitive
period. With three years' unremitting efforts, eventually,
Tianjiao marched to the international market and became
a name brand. In 1999, the total output reached 30 million
Yuan, in which the export earnings are 10 million Yuan.
The company was granted Advanced Enterprise of Export
Earnings and Newly Celebrated Enterprise. It was also
awarded as AAA Credit Enterprise for two consecutive
years. The products are exported to America, India,
Turkey, South Korea, Switzerland and Russia, etc.
With further development of market economy and the
approach of our country's joining the WTO, it has become
a new concept as to how to promote one's products in
the international market, gear to the world, enter the
world competition and steadily extend export. When America
and China fell into the agreement of entering WTO, Mr.
Han Aiguo paid more and more attention to the world
affairs just intending to better develop domestic and
foreign markets. At the beginning of this year, the
export right was applied and granted to the factory,
which facilitated our company to stride forward to the
world and turned the key to the world door. Till May,
the export turnover of our company had exceeded 500
thousand US dollars. At present, demand outweighs supply
because of more and more orders. Hence, Mr. Han Aiguo
thought of the idea of expanding the enterprise: the
construction of new plant with initial investment of
50 million Yuan has begun. The total area will be 35000
sqm. Now 45% of the total construction has been completed.
Hopefully, by the end of this year, our company will
become the largest pen manufacturer in Wenzhou.
|